Dr. Omkar Dastane

Dr. Omkar Dastane is a Senior Lecturer in Marketing and Director of Postgraduate Studies at the School of Business, Monash University Malaysia. An accomplished educator, researcher, and program leader, Dr. Omkar occupies a distinctive position at the intersection of marketing scholarship, educational innovation, and institutional governance.

His research examines the rapid shifts in consumer value hierarchies triggered by the deep integration of emerging technologies into everyday life. Specifically, he investigates how digital interaction elevates values such as immediacy, hyper-personalisation, and algorithmic efficiency, while subtly eroding established virtues, including prudent saving, patient delayed gratification, and commitment to local community stewardship. By mapping how consumer priorities are evolving, his work equips marketers to design products and communications that remain ethically aligned with future audience expectations. These insights also carry broader relevance for social governance: organisations and policymakers that rely on outdated assumptions risk strategic miscalculation, eroding customer trust, and accelerated institutional decline.

In the classroom, Dr. Omkar champions the marketing pathway, guiding students through both the theoretical foundations and applied realities of the discipline. He is a committed advocate for technology-enhanced learning, leveraging augmented reality, virtual reality, and other immersive tools to drive innovation in pedagogy and enrich the student experience.

Dr. Omkar has played a central role in program leadership and curriculum development, shaping the design and quality of postgraduate offerings. His impact on teaching and learning extends beyond individual courses; he actively contributes to institution-wide conversations on educational excellence and student outcomes.

Dr. Omkar is equally engaged with the evolving role of artificial intelligence in higher education. He integrates AI thoughtfully into his own teaching practice and provides guidance to faculty, students, and institutional stakeholders on the responsible and effective use of AI tools. He contributes to the development and refinement of AI-in-education policy, helping ensure that institutional frameworks keep pace with technological change while upholding academic integrity and equity.